![]() ![]() But missing from the conversation were many of the most powerful brands in the world, including Prada, Hermès and Chanel, as well as those owned by multinational conglomerates LVMH and Kering. The efforts gained widespread support, with more than 1,500 industry figures, from Proenza Schouler designers Jack McCollough and Lazaro Hernandez to Bergdorf Goodman’s Linda Fargo, signing the #rewiringfashion petition. ![]() Another, dubbed #rewiringfashion and facilitated by BoF's Imran Amed and Tim Blanks, took things further, calling for a shift of the entire fashion calendar, starting when clothes are presented to buyers, press and consumers and ending when they are put on discount. One, led by Belgian designer Dries Van Noten, urged the industry to say no to early-season discounting and move the delivery schedule back a few months, making warm-weather clothes available in warm-weather months, and cold-weather clothes in cold-weather months. During one week in May, two groups of designers, executives and retailers published proposals to fix a broken system that relies on antiquated rules in order to buy, sell and market goods. PARIS, France -As the coronavirus pandemic's long-term toll began to reveal itself, the fashion industry showed a rare semblance of solidarity.
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